Privacy Policy

From 2018 new European legislation has come into effect to protect your personally identifiable information. The General Data Protection Regulation (GDPR) replaces previous Data Protection legislation. We aim to comply with the GDPR and we want you to understand how we collect, store and use your personal information.
What we need from you
When you contact Focus Fireplace (Showroom Ltd) t/a Focus Fireplaces and Stoves we will need to collect and store information in order that we can fulfil your request or requirements. This could include:

Contact details – name, address, email address, IP address and phone number.
Billing/Payment details – credit or debit card details for payment.
Delivery details – name, address, email address and phone number.
Access details – for measurement, fitting or delivery
Your signature

If you do not provide us with all of the personal information that we need this may affect our ability to offer our services.

Other information that we may record potentially containing your personal details

Measurements and drawings made by us and any plans you give us
Project management information to record progress of work
Photographs by us or you showing before/during/after images
Records confirming delivery of goods
Anything needed for problem resolution

Why we need your personal information – contractual purposes 
We need to collect your personal information so that we can manage our business relationship with you. We will use this information to:

Conduct activities prior to a contract such as preparing and providing you with a quote for work. This can include site visits and measurements
Provide you with a quote for our services/products.
Manage our ongoing contractual relationship. This includes completing the contracted work, managing after sales service, problem resolution, warranties, insurance and product recalls. It also includes satisfaction surveys and similar

Why we need your personal information – legitimate purposes 
We also process your personal information in pursuit of our legitimate interests to:

Enable us to provide you with future services, servicing and warranty requirements.
Keep you informed of service issues (e.g. courier delivery problems, showroom closure etc).
Respond to your questions, comments, support needs, complaints or concerns.

Why we need your personal information – legal obligations 
We record and store data in accordance with legislation in England. For example:

Company law specifies record keeping for Limited Companies.
VAT rules specify.
Ensuring your statutory rights under Sales of Goods Act 1979.
Keeping records to satisfy our Insurers.

How we store your information 
We store information electronically and on paper.

Retention of your information 
We retain information for enquiries, quotes, orders and projects as long as it is necessary and relevant for our operations to supply you with goods and services; which includes after sales support. In addition, we may subsequently retain information to provide you better service in the future, comply with the law, prevent fraud, conduct statistical analysis, collect any fees owed, resolve disputes, troubleshoot problems, manage warranties and insurance risk, assist with any investigation and take other actions permitted by law. The information we retain about you will be handled in accordance with this Privacy Policy.

Sharing of your information 
We share personal information that you provided to us on an “as-needs” basis with third parties such as sub-contractors or suppliers in order to fulfil your order or requirements e.g. to supply you with samples, to deliver goods to you or to install goods or undertake repairs.

We share information with our professional advisers (e.g. book keepers, accountants, legal counsel) as needed for the smooth running of our business.

We do not sell or pass on your details to unconnected third parties in the normal course of business.

We may pass on information to third parties if we believe in good faith that this will prevent fraud, injury or other problems.

We may share information with credit card companies/banks specifically for the resolution of chargebacks and similar claims.

We may share information if there is a lawful obligation for us to do so.

We may use anonymised information in the preparation of “case studies” for publicity and marketing purposes.

We may share information already in the public domain (e.g. reviews which may contain your personal information).

We work with a number of trusted business partners and if you ask us to we can pass on your contact details.

Use of Cookies
Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.

We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever.

You can adjust the settings on your computer to decline any cookies if you wish. This can be done within the “settings” section of your computer. For more information please read the advice at

Third Party Links
On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Contacting Us
Please do not hesitate to contact us regarding any matter relating to this Privacy and Cookies Policy via email at